1 Orient Jewellers Job

Role & responsibilities

The Head Marketing will be responsible for developing and executing marketing strategies that strengthen Blue Darts brand positioning, customer engagement, and revenue growth. This role will lead brand campaigns, digital marketing, customer experience initiatives, and market research to drive business expansion.

1. Brand Building and Awareness:

• Develop and implement a comprehensive brand strategy
• Increase brand visibility: Through various marketing channels (social media, advertising, events, etc.).
• Enhance brand perception: building a positive and memorable brand image.
• Manage brand assets

2. Sales and Revenue Generation:

• Develop and execute marketing campaigns: Target specific customer segments
• Track and analyze campaign performance
• Optimize marketing spend: Maximize ROI by allocating resources effectively.
• Generate leads and convert them into sales: Develop strategies to attract sales
• Managing business Partners: Due diligence for all the compliance, governed by law of the land and maintain SOP

3. Customer Engagement and Retention:

• Build and maintain strong customer relationships
• Creative Driving for Campaigns: Digital & creative Management - Influencer agency coordination for timely execution of shoot and video updating, Competition analysis, strategizing and execution of branding activities
• PR Driving, Managing Media Channel Partners in culture study.
• Create a positive customer experience
• Implement customer loyalty programs

4. Market Research and Analysis:

• Conduct market research
• Stay up-to-date on industry trends
• Analyze market data: Use insights to inform marketing strategies and decisions.
• Identify new market opportunities

5. Team Leadership and Management:

• Lead and motivate the marketing team
• Develop and train team members
• Manage the marketing budget effectively
• Collaborate with other departments

Preferred candidate profile

Any Graduate or Post Graduate with more than 10 years experience in handling all marketing aspects and managing a team with positive and aggressive output is preferred. He / She needs deep and transparent understanding of consumer behaviour and psychology and well versed to have culture study.

The incumbent will be responsible for developing and executing marketing strategies that strengthen our brand positioning, customer engagement, and revenue growth. This role will lead brand campaigns, digital marketing, customer experience initiatives, and market research to drive business expansion.

The incumbent will play a key role in demand generation, competitive intelligence, and strategic alliances, ensuring Orient Group maintains its leadership in the Indian Gems & Jewellery market. The role will involve close collaboration with sales, product development, digital teams, and external partners to create marketing initiatives that enhance visibility and customer engagement.

Interested candidate may submit resume at dgm.hr@orientjewellers.co.in and also may contact at +91 83730 99935.

Perks and benefits

As per industry Standard