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75 Online Marketing Jobs in Noida

Digital Marketing Manager

5-10 years

₹ 9 - 15L/yr

Noida

1 vacancy

Digital Marketing Manager

Regalo Kitchens

posted 2d ago

Job Description

Job Title: Digital Marketing Manager


Location: Noida Sector 63


Education: Bachelors or Masters Degree in Marketing, Business Administration, or a related field


Preferred BCA/MCA (Graduates and Post Graduates)


Experience: Minimum 5 years of proven experience in digital marketing, with expertise in paid media and lead generation.


Salary: Up to 15 Lac

Role Overview:

The Digital Marketing Manager will be responsible for planning, executing, and optimizing all digital marketing initiatives to drive business growth. The ideal candidate will have in-depth knowledge of paid media strategies across platforms such as Google, Facebook, and YouTube along with hands-on experience in Whatsapp API integration to enhance customer communication and engagement. And be adept at generating cost-effective leads. They must think critically, innovate to maximize ROI, and provide comprehensive expense and performance reports.

Key Responsibilities:

1. Paid Media Strategy and Execution

  • Plan and execute paid media campaigns on platforms such as Google Ads, Facebook Ads, and YouTube Ads.
  • Optimize ad campaigns to generate high-quality leads while minimizing acquisition costs.
  • Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
  • Should have knowledge of Whatsaap API Integrations.
  • Use Performance Marketing Strategy and Execution Plan and execute data-driven performance marketing campaigns to achieve KPIs like ROI, CPL, and CPA.

2. Lead Generation

  • Develop and implement strategies to generate leads in a cost-effective manner.
  • Monitor lead quality and conversion rates to ensure alignment with business goals.
  • Continuously refine targeting and messaging to attract the right audience.

3. Campaign Analysis and Reporting

  • Prepare detailed reports on campaign expenses, performance metrics, and ROI.
  • Analyse data to identify trends, opportunities, and areas for improvement.
  • Present actionable insights to stakeholders to optimize future campaigns.

4. Innovation and Critical Thinking

  • Think out of the box to identify new digital marketing opportunities.
  • Develop creative and effective strategies to grow the business and improve brand visibility.
  • Stay updated on the latest digital marketing trends and incorporate them into strategies.

5. Budget Management

  • Manage and allocate budgets effectively across paid media platforms.
  • Ensure maximum ROI for every rupee spent on digital campaigns.

6. Collaboration and Teamwork

  • Work closely with cross-functional teams, including content, design, and sales, to align marketing efforts.
  • Be a team player by fostering collaboration, sharing insights, and supporting colleagues.
  • Mentor and guide junior team members to improve their performance and skills.

7. WhatsApp API Integration and Campaigns

  • Implement and integrate WhatsApp Business API for marketing automation and customer engagement.
  • Design and execute personalized messaging campaigns on WhatsApp to improve lead nurturing and retention.
  • Monitor and analyze the performance of WhatsApp campaigns and integrate insights into broader marketing strategies.

Key Skills and Competencies:

Technical Skills:

  • Expertise in Google Ads, Facebook Ads Manager, YouTube Ads, and analytics tools (e.g., Google Analytics, SEMrush).
  • Strong knowledge of lead generation strategies and cost optimization techniques.
  • Proficiency in marketing automation tools and CRM platforms.

Soft Skills:

  • Exceptional analytical and critical thinking skills.
  • Strong communication and presentation abilities.
  • Excellent organizational and time management skills to handle multiple campaigns.

Key Performance Indicators (KPIs):

  • ROI and CPL (Cost per Lead) from paid media campaigns.
  • Quality and volume of leads generated.
  • Detailed and accurate expense reporting for paid media campaigns.
  • Team collaboration and overall campaign effectiveness.


Employment Type: Full Time, Permanent

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What people at Regalo Kitchens are saying

Digital Marketing Manager salary at Regalo Kitchens

reported by 3 employees with 3-6 years exp.
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₹4.9 L/yr - ₹6.2 L/yr
54% less than the average Digital Marketing Manager Salary in India
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