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Online Marketing Executive
Lawpoint Publications
posted 21d ago
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Job Description
Lawpoint Publications is looking for Online Marketing Executive to join our dynamic team and embark on a rewarding career journey
- Develop and execute online marketing strategies to drive brand visibility, website traffic, and lead generation
- Plan and manage digital advertising campaigns, including pay-per-click (PPC), display ads, social media ads, and other online advertising platforms
- Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic search rankings and increase website visibility
- Create and curate engaging and relevant content for digital platforms, including websites, blogs, social media, email marketing, and other online channels
- Manage and grow social media presence, including content creation, community engagement, and performance tracking
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of online marketing campaigns and make data-driven recommendations for improvement
- Utilize marketing automation tools and customer relationship management (CRM) systems to nurture leads, automate campaigns, and track customer interactions
- Collaborate with cross-functional teams, including designers, developers, and content creators, to ensure the alignment and consistency of online marketing campaigns
- Stay up-to-date with the latest trends and best practices in online marketing, and provide recommendations for innovation and improvement
- Conduct market research to identify target audiences, industry trends, and competitive landscape to optimize online marketing efforts
Employment Type: Full Time, Permanent
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