Media Monitoring Analyst

Location - Gurugram / Bangalore / Hyderabad / Coimbatore / Mumbai / Chennai

Work timing - 4:00 pm to 1:00 am

Hybrid Mode - 3 Days work from office (Per week)

We have an exciting role for Analyst - Media Monitoring.

We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services: OMD, PHD and Hearts & Science.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Business Support Services Market Research and Media Services.  We are growing rapidly and looking for talented professionals like you to be part of this journey

• Use RSS reader software to review collected content and identify relevant media articles for reporting purposes
• Perform Google News searches to identify relevant media articles for reporting purposes
• Use broadcast monitoring software to identify and compile relevant broadcast media clips for reporting purposes
• Generate email-based alerts based on pre-defined templates.
• Support the team in various tasks like ongoing development and troubleshooting the issues faced with maintenance projects.
• Support data collection, data cleaning, and data synthesis efforts for research and communications measurement initiatives.
• Potentially participate in the following activities for clients or new business.
• Complete traditional or social landscape analyses.
• Clean data from landscape analyses to remove extraneous results, including press releases.
• Evaluate owned and competitive social channels.
• Regular data pulls from social listening topic to populate monitoring reports.

• 3 to 5 years of experience using Google News to search for specific news content
• Experience working with RSS platforms such as Feedly
• Experience working with broadcast monitoring platforms such as Critical Mention strongly preferred
• Strong written and verbal communication skills (US English)
• Flexibility to work in US hours
• Ability to analyze data and extract the most salient points that provide important audience or market insights.
• Ability to exhibit reliable independent decision making & receive & act on constructive feedback provided
• Proficient in MS Office especially MS Excel and PowerPoint
• Good to have experience in Media Monitoring and Social Listening tools like Talkwalker, Brandwatch, Sprinklr, Konnect Insights, Meltwater, LexisNexis, Cision, Newswhip, etc.