Senior Marketing Manager

Strategic Planning: Develop and implement marketing strategies and plans aligned with the company's business objectives. This includes defining target audiences, market positioning, and setting specific goals and KPIs. Team Leadership: Oversee and manage a marketing team, including marketing managers, coordinators, and specialists. Provide guidance, mentorship, and support for team members to achieve their goals. Budget Management: Manage the marketing budget, allocate resources effectively, and ensure that marketing initiatives are cost-efficient and produce a positive ROI. Campaign Development: Lead the creation of marketing campaigns, including digital marketing, advertising, content marketing, email marketing, social media, and other promotional efforts. Ensure that campaigns are well-planned and executed. Market Research: Conduct market research and analysis to understand customer needs, market trends, and competitor activities. Use data and insights to make informed decisions. Brand Management: Oversee brand development and management, ensuring consistency in messaging and visual identity across all marketing materials and channels. Product Launches: Plan and execute product or service launches, including developing go-to-market strategies, pricing, and messaging. Performance Analysis: Track and measure the effectiveness of marketing campaigns and initiatives. Use data and analytics to make data-driven decisions and adjust strategies as needed.