Associate Creative Director

Key responsibilities:

• Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches

• Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers feelings, attitudes and behaviors, and cultural trends

• Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.

• Very high awareness of pop-culture both on and off digital, and of the broader zeitgeist

• Confident in developing disruptive ideas for the brand - We want you to get the internets attention

• Effectively plan creative solutions all through - concepting, writing and managing campaign output

• Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors

• Proactively suggest content propertiesideas for topical and cultural moments and new social platform featuresreleases

• Work with the Business Development and campaigns teams to handle creds meetings, client engagement opportunities, etc

• Conduct brainstorming sessions with different teams, maintaining creative thinking to develop innovative and actionable creative initiatives

• Mentoring young creatives and helping them upskill and learn

• Qualifications and Prior Experience:

  
  
  • 8+ years of experience in building creative campaigns at a publisher, agency, brand or media house

  • Understanding and past experience in strategising and creating integrated campaigns Proven experience with copy and concept development including digital ad films, long form content, short video formats, social-first storytelling etc

  • Strong creative vision with an understanding of business objectives

  • Proven experience in creating ideas for global or large regional brands.

  • Expertise in social best practices across platforms.

  • Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AVtrailers, digitalsocial, OTT)

  • Love entertainment and consume ridiculous amounts of content.

  • Should be well adept with global & Indian trends, formats and developments in advertising and branded content.

  • Proven experience in building insight-driven solutions for brands across categories.

  • Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.

  • Ability to work collaboratively with different teams and departments to create culture-shaping campaigns

  • Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects.

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