Influencer Marketing Manager

Role: Influencer Marketing Manager

Location: Mumbai, India

About the role:

We are looking for an expert Influencer Marketing Manager to lead the development and execution of our influencer marketing strategies and campaigns and increase brand awareness.

As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.

One needs to have an in-depth understanding of the social media and influencer landscape along with proficiency in excel.

What you will be doing:

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Strategise and develop content ideas, and curate content briefs
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
• Overseeing the development and implementation of all influencer campaigns from ideation to execution and reporting of the same with detailed analysis
• Set up and track Key Performance Indicators (KPIs) to measure the campaign s success
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
• Cultivate professional partnerships with existing contacts
• Work with the marketing and influencer agencies to curate influencer content for the relevant brand
• Maintain trackers and present reports along with analysis on campaign performance

What you need to be great in this role:

• Degree in Marketing, Communications or any similar field
• Prior experience in leading influencer marketing campaigns
• Proficiency in excel and powerpoint
• Must be able to work with different teams and stakeholders
• Proven track record in outreach campaign strategies
• In depth knowledge of social media marketing industry
• Impeccable verbal and written communication skills
• Well organized with great time management skills
• Outstanding project management skills
• Excellent interpersonal and relationship building skills
• Networking aptitude

Req ID: 12115

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