OffersAtHome - Manager - Search Engine Optimization (1-4 yrs)

Manage all SEO and SEM campaigns on Google, Yahoo and Bing to maximize ROI as an individual contributor.

- Add content to website via CMS and monitor SEO trends and Google updates.

- Perform Email marketing campaigns such as welcome, informative, engagement etc.

- Occasionally contribute to company blogs, contents, company events, celebrations, promoting career pages on Social Media, LinkedIn, Facebook, Twitter, Instagram etc.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

- Remain up to date with most recent developments in Search Engine Marketing (SEM).

- Conduct off page activities, link building and backlink analysis of our site and our competitors to find new link opportunities and monitor link quality.

- Use tools like SEMRush, Moz, Ahrefs, Google Webmaster and Google Analytics effectively.

- Identify and use priority keywords in blog, knowledge base article, content pages in coordination with content writers.

- Generate monthly performance reports on SEO KPI's such as Ranking, Traffic, CTR, Bounce Rate, Time on Page, Conversion etc.

- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.

- Awareness about various content marketing platforms of the Market Research Industry.

- On-site And off-site SEO experience for increasing the web traffic.

- Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, RELATIONSHIP-BASED Link Building, .EDU AND .GOV Link Building, Broken Link Building)

- Ability to track and monitor results for web-traffic.

- Able to participate in the market research industry related group discussions, online forums, and targeting audience effectively.

- Effective in troubleshooting, SEO and ranking related issues.

- Tracking the links and building SEO reports

Key Functional Areas of Responsibility :

- Site Analysis - Complete technical report of the website. The report includes onpage and offpage factors of the website.

- On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. etc.

- Creating high quality backlinks using ethical SEO techniques

Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence and proximity

- Perform keyword research to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific

- Work closely with the other team members to meet the goals