Content Marketing Manager

About the Role:

As a Content Marketing Manager at Nxtwave, you will play a critical role in our marketing team by driving our content strategy and managing a dynamic team of content writers. Your primary responsibilities will include developing a comprehensive content calendar, ensuring high-quality content production aligned with SEO standards, and innovating new content initiatives to expand our reach.

Key Responsibilities:

• Content Calendar and Daily Topic Allocation:
• Research and develop a comprehensive weekly content calendar.
• Assign daily topics to content writers, ensuring alignment with overall marketing goals and outcomes.
• Stay updated with industry trends to generate relevant and engaging content ideas.
• Team Management and Quality Assurance:
• Lead and manage a team of 6-8 Content Writers.
• Review and edit articles to ensure they adhere to high-quality standards.
• Ensure all content is optimized for SEO, including on-page and technical aspects.
• Provide feedback and guidance to improve the team's writing skills and SEO knowledge.
• Competitive Keyword Research:
• Conduct thorough research on competitors' keywords.
• Identify and target potential low-competition keywords to enhance content visibility and reach.
• Stay abreast of SEO trends and algorithm changes to continuously refine keyword strategies.
• Innovative Content Initiatives:
• Develop and implement innovative content strategies to engage and expand our target student audience.
• Explore new formats and channels for content delivery.
• Collaborate with other departments to create a cohesive and effective content marketing approach.

Qualifications:

• Bachelors degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience in content marketing, SEO, and team management.
• Strong editorial skills and attention to detail.
• Excellent communication and leadership abilities.
• Familiarity with content management systems like Wordpress, Webflow and SEO tools.

Work location : Hyderabad