Digital Marketing Executive

Strategy & Planning:

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Identify target audiences and plan digital campaigns to engage, inform, and convert.

Search Engine Optimization (SEO):

• Optimize website content and landing pages for search engine rankings.
• Conduct keyword research and develop SEO content strategies.
• Monitor and analyze SEO metrics and make improvements accordingly.

Pay-Per-Click (PPC) & Search Engine Marketing (SEM):

• Manage and optimize PPC campaigns on platforms like Google Ads and Bing Ads.
• Monitor budgets, track KPIs, and adjust campaigns to maximize ROI.

Social Media Management:

• Create and manage engaging content for social media platforms (eg, Facebook, Twitter, LinkedIn, Instagram, TikTok).
• Run paid social media advertising campaigns and analyze performance.
• Engage with the audience through comments, messages, and posts to foster community interaction.

Email Marketing:

• Plan and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows.
• Track email performance (open rates, CTRs) and refine campaigns for better engagement.

Content Marketing:

• Collaborate with content creators to produce engaging and SEO-friendly content (blogs, infographics, videos).
• Ensure content is distributed through the right channels to attract and engage the target audience.

Analytics & Reporting:

• Monitor, analyze, and report on key performance indicators (KPIs) across digital channels.
• Use analytics tools (eg, Google Analytics, SEMrush, Hootsuite) to track performance and suggest improvements.

Campaign Management:

• Develop and manage digital marketing campaigns from concept to execution.
• Collaborate with cross-functional teams (design, sales, product) to ensure consistent messaging.