Content Marketing Specialist

Key Responsibilities:

• Conduct in-depth market research using online sources, interviews, and industry studies to identify key trends and opportunities.
• Develop a data-driven content strategy that aligns with our marketing goals and resonates with our target audience.
• Craft clear, compelling, and SEO-optimized marketing copy across various platforms, including website content, blog posts, social media posts, and Google Search Ads.
• Ensure brand consistency and messaging across all digital touchpoints.
• Research and accurately convey findings in a clear and concise manner.
• Collaborate with the marketing team to build editorial calendars and maintain a consistent publishing schedule.
• Work closely with team members to ensure all content reflects our brand voice and style.
• Continuously monitor marketing and industry trends to inform content development and strategy.
• Revise and edit content for accuracy, clarity, and SEO best practices before publication.
• Meet tight deadlines and maintain a high level of organization.

Qualifications:

• Bachelors degree in arts, Literature, Marketing, or a related field.
• Exceptional written and verbal communication skills.
• A strong understanding of SEO principles and keyword research.
• Proven ability to conduct in-depth research and translate complex findings into engaging content.
• Proficiency in Microsoft Excel and various web-based research tools.
• Impeccable grammar, punctuation, and spelling skills.
• Creative and strategic thinking.
• A passion for staying current with digital marketing trends.
• Strong attention to detail and the ability to manage multiple tasks simultaneously.
• A collaborative spirit with a can-do attitude.