Senior Executive - Marketing

Responsibilities

Take ownership of the website of Juvlon – SaaS based Marketing Automation product.
Spearhead organic marketing of the product.
Create and implement a practice for content generation.
Create and implement a practice for content marketing.
Take ownership of PPC campaigns for lead generation.
Set targets for marketing and online sales.
Take ownership of lead generation through both organic and inorganic methods.
Work closely with the Service and Product teams to enable more sales.
Drive new and repeat sales.
Work closely with product development, product support and agencies for creating marketing collateral including, feature blogs, videos, webinars, case studies.
Create new marketing initiatives for promoting Juvlon both online and offline.
Provide weekly reports on lead and sales analytics Requirements.
3 years experience in Digital marketing is a must.
Experience in software sales is a plus.
Post Graduate in Marketing (MBA/PGDBM).
Excellent attention to detail, strong verbal and written communication skills.
A passion for blogging and creative writing.