NextAccel - Senior Manager - Marketing (5-15 yrs)

Senior Marketing Manager

- NextAccel is seeking a results-driven Senior Marketing Manager to lead our internal marketing department and drive lead generation strategies for both NextAccel and our clients.

- The ideal candidate will be a strategic and tactical marketer with expertise in digital marketing, SEO, PPC, content creation, and building multi-channel marketing systems to generate consistent, qualified leads.

- This individual will also stay current on the latest marketing technologies to improve efficiency and enhance overall campaign performance.

Key Responsibilities:

Strategic Leadership:

- Lead the internal marketing strategy for NextAccel, ensuring alignment with company goals and customer objectives.

- Guide the marketing department and collaborate with clients to tailor strategies that drive both NextAccel's and clients' growth trajectories.

Lead Generation Strategy:

- Develop and implement a robust multi-channel marketing strategy that drives consistent, qualified lead generation for both NextAccel and client campaigns.

Campaign Development and Execution:

Paid Digital Campaigns:

Pay-Per-Click (PPC):

- Manage PPC campaigns across platforms such as Google Ads and Bing to target specific demographics, manage budgets, and optimize for the best return on investment.

Social Media Advertising:

- Utilize paid advertising on platforms like LinkedIn, Reddit, Facebook, and Instagram to reach targeted audiences and increase engagement.

- Each campaign will be tailored to the platform's unique user base and advertising strengths.

Other Paid Channels:

- Explore additional paid channels such as sponsored content opportunities, display ads, and retargeting strategies to maximize visibility and lead conversion.

Organic Campaigns:

Content Marketing:

- Develop and share high-quality, SEO-optimized content across blogs, newsletters, and white papers to engage different customer personas and improve organic reach.

Social Media Management:

- Execute organic social media strategies, creating regular posts on platforms like LinkedIn, Twitter, and Facebook to maintain customer engagement and brand consistency.

Email Marketing:

- Design and implement email marketing campaigns that are segmented based on customer behaviors and preferences to nurture leads through tailored communications.

Video Marketing:

- Utilize platforms like YouTube and Vimeo for video marketing to enhance user engagement and provide value through educational and promotional content.

Webinars and Virtual Conferences:

- Host webinars and participate in virtual conferences to position NextAccel as a thought leader and generate leads by providing valuable content to attendees.

Marketing Funnel Management:

- Oversee the entire lead funnel, from top-of-funnel awareness campaigns to bottom-of-funnel conversion tactics, ensuring an integrated approach for maximum impact.

Client Marketing Support:

- Collaborate with clients to create and execute lead generation strategies that drive results and align with their business goals.

Market Research and Analysis:

- Conduct market research and competitive analysis to identify emerging trends and ensure that lead gen strategies are optimized for success.

Performance Metrics and Reporting:

- Establish KPIs for lead generation and track campaign success, providing regular reports to leadership and clients, with recommendations for continuous improvement.

Team Management:

- Lead and mentor a team of marketing professionals, ensuring a collaborative environment focused on generating qualified leads and driving growth for both NextAccel and our clients.

Cross-Functional Collaboration:

- Work with sales, product, and client teams to develop and align lead gen strategies with overall business objectives.

Budget Management:

- Manage the marketing budget, ensuring resources are effectively allocated to drive lead generation efforts and maximize ROI.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field (MBA or advanced degree preferred).

- 5 to 15 years of experience in marketing, with at least 3 years in a leadership role.

- Proven experience in lead generation, digital marketing, SEO, PPC, and multi-channel marketing strategies.

- Strong understanding of marketing automation, CRM systems.

- Exceptional leadership, communication, and team-building skills.

- Ability to think strategically while executing hands-on, results-oriented marketing tactics.

- Strong analytical skills with a focus on campaign performance and optimization.

- Excellent project management skills and attention to detail.

Preferred Skills:

- Experience in a service or consulting firm, with a focus on client-driven marketing strategies.

- Familiarity with advanced marketing platforms, such as HubSpot, Marketo, and Salesforce.

- Hands-on experience with design tools (e.g., Adobe Creative Suite, Canva) and content creation.

Why Join Us?

- Shape and lead marketing initiatives for a fast-growing consulting firm.

- Drive impactful lead generation strategies for both internal and client-facing campaigns.

- Competitive salary and benefits package.

- A collaborative and innovative work culture that prioritizes professional growth.