Web Developer cum SEO/SMM&PPC Specialist

Join our team as a Web Developer Cum SEO Specialist! You ll be responsible for designing, coding, and modifying websites, from layout to function. Enhance our web presence through expert SEO strategies, ensuring top rankings and increased traffic. Ideal candidates possess strong skills in HTML, CSS, JavaScript, and SEO best practices. Apply now to drive our digital success!

Major Responsibilities:

• Proven experience as a WordPress web developer with a strong understanding of PHP, HTML 5, CSS 3, Bootstrap 5 and JavaScript / jQuery.
• Build and maintain high-quality, responsive WordPress websites that adhere to best practices and user experience (UX) principles.
• Design and build high-converting landing pages that align with marketing campaigns and business objectives.
• A keen eye for design and a passion for creating visually appealing user experiences.
• Ensure responsive web pages work on a variety of web browsers and mobile devices.
• Strategically implement ways to improve and track site performance.
• Ensure best security practices and compliance measures are implemented and maintained
• Create and maintain WordPress core and plugins updates and periodic backups.
• Troubleshoot and handle website issues as they arise.
• Experience working with debugging tools such as Chrome Inspector and Firebug.
• Maintain website uptime; performing preventative maintenance, troubleshooting breakdowns and keeping up to date on required software updates to mitigate any issues.

Technical SEO SMM:

• Solid knowledge of SEO principles and best practices.
• Develop SEO-friendly website content, meta descriptions, and title tags.
• Implement effective on-page SEO strategies to improve website ranking in search results.
• Perform technical audits to identify and address website issues affecting SEO performance.
• Conduct thorough keyword research to identify relevant target keywords for content creation and optimization.
• Implement technical optimization opportunities such as Site Load Speed improvements, Mobile responsiveness, passing Core Web Vitals, Schema markup, etc.
• Having relevant knowledge to strategize and execute online advertising campaigns on Facebook, Google adwords, Quikr, OLX, Magic Bricks and Linkedin are important.

Technical PPC (Google Meta Ads):

• Have extensive knowledge of the Google Ads platform.
• Experience managing an MCC account.
• Develop and implement PPC strategies for online campaigns, ensuring they align with overall marketing and business objectives.
• Manage the company s Google Ads account, including keyword research, ad creation, bidding strategies, and budget allocation.
• Execute performance marketing campaigns, collaborating with Marketing Leads and demonstrating proactive account management.
• Provide detailed performance reports, offering insights, results, and recommendations to ensure effectiveness and profitability of campaigns.