Seo Specialist

Role Overview:
We are seeking a strategic and detail-oriented SEO Specialist to take ownership of our websites search performance. This role includes managing technical SEO, enhancing domain authority, and improving user experience to drive organic growth and achieve key business metrics.

Key Responsibilities:

1. Website Performance and Technical SEO:
Conduct website audits to address issues related to responsiveness, canonical URLs, broken links, and schema markup.
Optimize website speed for faster load times using GT Metrix and other tools.
Resolve HTML5 and accessibility issues through W3C validation for cleaner code and better compatibility.
2. Content Optimization and E-A-T:
Rewrite page titles, meta descriptions, and ensure proper use of alt tags for images.
Maintain keyword density using tools like SEO Review Tools to improve content relevance.
3. Backlink Management and Domain Authority:
Monitor and disavow toxic backlinks while acquiring high-quality do-follow backlinks through guest posting and partnerships.
Improve domain authority by targeting high-authority referring domains and maintaining a healthy link profile.
4. Local SEO and User Experience:
Optimize mobile performance for better user engagement across devices.
Update and embed accurate contact information, including Google Maps, for improved local SEO.
Develop an FAQ page with schema integration to address user queries and boost search visibility.
Design acustom 404 error page to retain users during navigation errors.
5. Analytics and Performance Monitoring:
Regularly test and monitor website functionality and performance metrics using tools like Google Analytics and Search Console.
Conduct competitor analysis to refine strategies for keywords, backlinks, and content improvements.
Optimize and improve internal linking structures for better navigation and SEOvalue.
6. Content and Social Media Integration:
Regularly update and optimize existing content to maintain relevance and accuracy.
Ensure seamless social media integration to boost visibility and user engagement.
Conduct regular performance testing and resolve issues proactively.

Additional Elements Managed:
SchemaMarkup: Implement JSON-LD structured data for FAQs, breadcrumbs, and rich snippets.
Broken Links: Regularly audit and fix broken links for a smoother user experience.
Keyword and Page Optimization: Refine content with focus keywords to drive organic traffic. Success Metrics:
Increase domain authority.
Drive organic traffic.
Expandorganic keyword coverage.
Reducetoxic backlinks and improve backlink profile.
Achieve faster load times, excellent mobile performance, and seamless navigation.

What You Bring:
2+yearsof SEOexperience with demonstrated success in driving organic growth.
Expertise in tools like SEMrush, GT Metrix, Ahrefs, and Google Analytics.
Proficiency in managing technical SEO, structured data, and backlink strategies.
Proven experience in guest posting, do-follow/no-follow link management, and keyword optimization.
Strong analytical mindset with collaboration skills to work effectively with content and tech teams.
Preferred: Experience in the EdTech industry or a related secto

Role Overview:
We are seeking a strategic and detail-oriented SEO Specialist to take ownership of our websites search perfo