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Manager - Product Marketing
NewAge Software & Solutions
posted 3d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Go-To-Market (GTM) Strategy & Execution:
- Develop and execute GTM strategies for new software features and product launches.
- Define buyer personas and customer segments for logistics and freight forwarding industries.
- Work with sales, product, and demand generation teams to drive product adoption.
- Product Messaging & Positioning:
- Craft compelling value propositions and messaging tailored to logistics clients.
- Ensure consistent branding and messaging across websites, sales collateral, and campaigns.
- Create case studies, whitepapers, and industry reports to showcase product benefits.
- Market Research & Competitive Analysis:
- Conduct research on supply chain technology trends, customer pain points, and competitors .
- Perform competitive benchmarking to identify unique differentiators.
- Gather customer insights to refine product-market fit and enhance the roadmap.
- Sales Enablement & Demand Generation:
- Develop sales tools, pitch decks, and training materials to empower sales teams.
- Collaborate with demand generation teams on lead acquisition strategies.
- Monitor marketing campaign performance and optimize messaging based on data insights.
- Product Adoption & Customer Engagement:
- Work with the Customer Success team to improve onboarding and retention.
- Develop customer advocacy programs , testimonials, and case studies.
- Support thought leadership initiatives like webinars, blogs, and industry events.
- Bachelor s/Master s degree in Marketing, Business, or a related field.
- years of experience in product marketing for SaaS, logistics software, or supply chain solutions .
- Strong understanding of freight forwarding, TMS, WMS, and supply chain technologies .
- Experience with market research, competitor analysis, and GTM strategies .
- Excellent communication, storytelling, and presentation skills .
- Proficiency in CRM tools, marketing automation, and analytics platforms .
Employment Type: Full Time, Permanent
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