Social Media Account Manager

1. Social Media Strategy & Planning

• Develop and implement social media strategies aligned with business goals.
• Conduct market research and competitor analysis.
• Identify target audiences and create content strategies.

2. Content Creation & Management

• Plan, create, and schedule engaging content (posts, stories, videos, reels).
• Ensure content aligns with brand guidelines and messaging.
• Collaborate with designers, copywriters, and videographers.

4. Advertising & Promotions

• Create and manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.).
• Optimize ad performance through A/B testing and analytics.
• Manage budgets for social media advertising.

5. Analytics & Performance Tracking

• Monitor key performance indicators (KPIs) such as engagement, reach, and conversions.
• Generate reports and provide insights to improve strategies.
• Adjust content and campaigns based on data-driven decisions.

6. Influencer & Partnership Management

• Identify and collaborate with influencers or brand ambassadors.
• Negotiate partnerships and manage influencer marketing campaigns.
• Track influencer campaign performance.