Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns
Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partnersEvaluate emerging technologies
Provide thought leadership and perspective for adoption where appropriate
skills:
Proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (eg, Google Analytics)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaignsStrong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement