Content Writer

1-2 years of experience preferably in marketing, advertising, design or tech industry | Bangalore

Bachelors degree in Marketing, Communications, Journalism, or a related field.

Description
We are looking for a Content Writer to join our team. The ideal candidate will be having a strong grasp of content creation strategies, SEO best practices, and the ability to write for various audiences and formats. This role will focus on creating high-quality, targeted content for various channels, including social media, blogs, SEO, and personal branding. Key skills needed here are copywriting, SEO knowledge, & Social media algorithms. You will work closely with the marketing and design teams to produce content that aligns with our brand voice and helps achieve business goals.

Role & Responsibilities
Write clear, engaging, and well-researched content for blog posts, articles, social media, newsletters, website copy, and more.
Collaborate with marketing, design teams to ensure content aligns with brand guidelines and business objectives.
Conduct keyword research and apply SEO best practices to improve organic reach and search engine rankings.
Write and publish design-focused blogs as aligned with the marketing goals.
Publish LinkedIn articles, newsletters.
Create blogs & website content targeting specific geographies to enhance regional reach.
Work on enhancing personal branding visibility & presence of leadership team
Stay up-to-date with industry trends, competitors, and market developments to provide fresh, relevant content.
Create and streamline content for podcasts to engage and inform the target audience.
Excel in copywriting for social media, website copy, & copywriting for other digital platforms
Drive impact created by Marketing function on overall lead generation, branding, social media reach & more.
Monitor content performance using analytics tools and suggest improvements for increased engagement and conversions.

Must have Skills
Proven expertise in social media copywriting, short-form copywriting.
Proven work experience as a Content Writer, Copywriter, or similar role.
Well versed in content management on WordPress.
Strong understanding of SEO, social media marketing, and digital advertising.
Excellent copywriting, editing, and communication skills.
Ability to manage multiple projects and meet tight deadlines.
Experience with content management systems (CMS) and analytics tools.
Creative thinker with a passion for storytelling and innovation.