1 Navia Markets Job

Job Objective:

We are seeking a dynamic Automation Specialist who will be responsible for converting leads into active accounts. You will employ various strategies to nurture, engage, and ultimately convert potential clients into long-term, valuable customers. If you have a proven track record of success in this area and are passionate about achieving high conversion rates, we want to hear from you!

Key Responsibilities:

• Lead Qualification: Analyze and segment leads based on their behavior, interests, and level of engagement with our platform.
• Personalized Communication: Tailor messaging and offers to individual leads to increase conversion potential through email campaigns, targeted offers, and chatbots.
• Lead Nurturing: Provide valuable content, such as educational materials, guides, or industry news, to nurture leads over time and keep them engaged.
• Timely Follow-Up: Ensure prompt follow-up with high-priority leads through automated emails, phone calls, and personalized communication.
• Incentive-Based Conversion: Offer exclusive time-limited offers, referral programs, and first-time user discounts to motivate leads to convert into active accounts.
• Build Trust with Social Proof: Use testimonials, case studies, and certifications to build credibility and trust with potential clients.
• Simplify the Conversion Process: Streamline the sign-up process through one-click account creation, progressive profiling, and reducing unnecessary steps.
• CRM Automation & Multichannel Communication: Leverage CRM for automating lead tracking, follow-ups, and targeting re-engagement through multiple channels such as email, social media, and SMS.

Key Skills & Qualifications:

• Proven experience in lead to account conversion, with evidence showcasing successful performance in previous roles.
• Strong understanding of B2C lead nurturing and conversion strategies.
• Experience in using CRM software such as HubSpot, Salesforce, or similar tools to track leads and automate follow-up processes.
• Excellent communication skills, both verbal and written, with the ability to tailor messages to specific audiences.
• Analytical mindset with the ability to interpret lead behavior and optimize conversion strategies accordingly.
• Ability to work independently and as a team, manage multiple tasks, and drive results in a fast-paced environment.
• Proficiency in implementing personalized email/SMS/Whatsapp marketing drip campaigns, retargeting ads, and CRM-driven automation.

Preferred Experience:

• 2-4 years of experience in lead conversion roles, preferably in the financial services or digital marketing industries.
• Knowledge of omnichannel communication strategies, including social media, email, Whatsapp, chat, and SMS engagement.
• Experience with incentive-driven campaigns, time-sensitive offers, and building customer trust through social proof.

Why Join Navia?:

• Be part of an innovative company that is revolutionizing stock trading and investing with a zero-brokerage model.
• Work in a collaborative, tech-driven environment where your ideas and strategies can make a real impact.
• Opportunities for career growth and development in a fast-evolving industry.

How to Apply:

If you are passionate about converting leads into valuable customers and have the experience to prove it, we encourage you to apply by submitting your resume and evidence of your performance in previous roles.