Social Listening Manager

DIGITAL ANALYTICS MANAGER

ROLES & RESPONSIBILITIES:

• Supervise and mentor a team of analysts, setting clear goals, providing feedback, and facilitating professional growth to meet the client objective related to social media monitoring. • Ensure data accuracy and quality through implementing governance and control processes while deriving the insights from social media listening tools.

• Develop data-driven strategies for campaign optimization, providing recommendations and insights for decision-making.

• Work cross-functionally with departments like Content Creation, Design, Data Analysts, BI developers and Customer Support to align digital strategies with broader company objectives. • Keep abreast of industry trends and tools, evaluating and implementing advanced analytics technologies to enhance team capabilities.

• Monitor KPIs related to digital and social media marketing efforts, ensuring campaigns meet predefined performance goals.

MUST HAVE SKILLSETS:

• Proficiency in using social media monitoring & analytics tools (e.g., Meltwater, Hootsuite, Talkwalker, Sprout Social, Brandwatch) to track and analyze key performance indicators

• Good understanding to keyword search (query formation) in social media monitoring tools to get the relevant mentions. Ability to write a precise Boolean query that captures relevant conversations while excluding irrelevant noise.

• Capability to manage multiple projects simultaneously and meet deadlines. Supervise, mentor, and provide leadership to a team of Digital and Social Media Analysts

• Overall 5+ years of experience, with minimum 3+ years of relevant experience in social media monitoring and analysis.

• Excellent communication skills, with the ability to present data-driven insights to non-technical stakeholders

GOOD TO HAVE SKILLS:

• Experience in providing strategic consulting to improve online reputation based on social media insights. • In-depth knowledge of various social media platforms (e.g., Facebook, Twitter, Instagram, Youtube) and understanding of their KPIs and features

• Understanding of marketing principles and brand management to align social media strategies with broader business goals.

LOCATION: Gurugram

EMAIL YOUR CV/RESUMÉ TO careers@thensight.com

WEBSITE: https://thensight.com/

ABOUT NSIGHT CONSULTING

Founded by Karan Singh, an alumnus of Oxford University and the London School of Economics and Political Science (LSE), NSIGHT is a Data Analytics and Decision Science global firm. We are passionate about data and information, and truly believe that the power of analytics can create the most effective strategies, which in turn, make our clients, trump their challenges and emerge winners. Over the past ten years, since our inception, we have delivered and are currently engaged in project deliveries across various parts of India, South East Asia, Europe and Africa in the field of Democracy, Governance and Gaming. In the immediate future, NSIGHTs expansion focus is Africa, the Middle East and the Caribbean and Pacific Island Nations.