Performance /Digital Marketing Manager

Qualification: Bachelors/Post Grad in Fashion/ Merchandising or Business

Experience: 3 10 Years in digital /performance marketing

Preferred/Additional Qualifications:

• Fashion Merchandising & Retail, B2B Experience.
• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords & website management. Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies.
• Understanding of website analytics & google tools, such as Google Analytics/Google console/GMB etc.

Industry preference: Apparel/Lifestyle industry

Business:

• Responsible for the P&L for E-commerce initiatives at MSU.
• Plan & execute web traffic and conversion campaigns across various channels including Meta and Google, social, SEM, CRM to drive revenue and increase ROI.
• Drive key insight from google analytics and increase Brand website conversion improving customer journey on the website.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Allocate and manage the marketing budget effectively to maximize ROI.
• Will need to work cross-functionally with the store merchandising team to develop a merchandising & curation strategy and oversee product onboarding and performance at the product/category level.
• Ensure quality assurance (QA), timely publishing of all web content, and keeping to TAT (turnaround time) as per KPIs set.
• Lead marketing initiatives to build MSU the brand online and oversee other digital initiatives to achieve business targets.
• Drive monthly dashboards for internal reviews and board meetings.

Technical:

• Optimising e-commerce technologies and tactics, especially in commerce experience management (Commerce XM), digital asset management (DAM), and sophisticated digital shelf analytics.
• Optimising learnings from Attribution modelling, website speed optimization, conversion management, sales journey optimization, traffic analysis, and reporting tools.
• Provides thought leadership, innovation, and process-optimization initiatives, such as implementing e-commerce software and other industry best practices and identifying new areas of e-commerce opportunities beyond the current brand offering.
• Must have proven success developing, executing, and maintaining sophisticated digital commerce brand strategies by leveraging e-commerce platforms, successful delivery of business value, and near and mid-term growth for a brand.

Behavioural:

• Must demonstrate strong business judgment and decision-making skills with an eye for detailing and good Aesthetic sense.
• Must have the ability to identify, prioritize, and articulate the highest impact initiatives.
• Should have a self-starter mentality with the ability to manage multiple projects in a fast-paced working environment.
• Should have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
• Should be a creative and strategic thinker with a strong customer orientation.
• Should be a team player and have excellent interpersonal and communication skills, thrive in matrix environments, and be adept at building relationships with different stakeholder