Manager - Media Activation

Description

1. You will be the owner of transforming the agency s digital media buying from manual insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.
2. It s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to traditional way of doing business
3. Working with cross-functional teams to drive efficiency and automation at scale.

• Bed down and understand the programmatic/3P setup across the Google business
• Build out a road-map for what is required to grow the programmatic/3P buying business moving forward

• Participate in business proposals, leading the programmatic element and supporting in group pitches.
• Establish end-to-end accountability on Programmatic/3P campaigns planning, execution, partner management, reporting, campaign wrap ups, billing closures
• Ensure that we offer a coordinated and integrated operation with the wider business

• Establish your position as a thought leader including a deep awareness of programmatic platforms, building out pov on relevant platforms/partners for improving client business goals/objectives.
• Ensure at least one strategic win by securing strategically appropriate programmatic/3P partner unlock for the client business.

• Engage meaningfully with Publishers to build tactical media plans across PAs
• Help develop programmatic and partnership best practice and thought leadership
• Accountable for delivery of media plans, wrap-ups, and milestone outputs
• Champion growth and use of programmatic platforms with knowledge and relationships with partners
• Guide junior members on tasks across PAs and spearhead flawless execution, reporting optimizations
• Ensure all checks balances are in place for go lives with partners
• Optimize in-flight campaigns by engaging with partners on daily basis and ensure proper hygiene
• In charge of thorough end-to-end QA of campaigns
• Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
• Lead the training and growth of your local programmatic team
• Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
• Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
• Serve as point of escalation for your team and take ownership of resolving challenges
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
• Present strong and effective communication across all levels

• Working experience in Agency, Trading Desks or Programmatic Tech Partners
• Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
• Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
• Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
• Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies
• Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person

• 3+ years professional experience with digital media preferably within a media agency/trading desk
• Experience in Google Marketing Platform (DV360, CM, GA360).
• Experience in top AdTech MarTech platforms.
• Experience in Programmatic ecosystem understanding, Strategy, New Pitches, etc.
• Experience in 3rd party partner dealing and management.
• Hands on experience and knowledge on programmatic platforms.
• Clear thought process strategy to build on existing businesses.
• Competent in all Microsoft office software (primarily MS Excel)