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73 mPlatform Jobs

Activation Director

GroupM

8-10 years

Bangalore / Bengaluru

1 vacancy

Activation Director

mPlatform

posted 5hr ago

Key skills for the job

+ 2 more

Exposed to various SUs, and partners of GroupM to understand the work processes that will help plan create Holistic Solutions
Up to speed with Brands value proposition, its challenges and barriers and the strategies for Experiential
Build relationships with Brand Leaders of the agency and Brand Teams of the clients and patriciate in discussion to identify and scope for experiential in India.
Lead relevant objective solutions for the brands in collaboration with DF, Digital and various SUs partners of GroupM.
Active client engagement to scout for value additions
Visit Field and spend time in field on campaigns and with TG to be worked on

In six months:

Develop a project pipeline at each stage of opportunity development
Lead Develop campaign proposals that are highly integrated with the other units / partners within and beyond GroupM to create unique activation/ experiential strategic solutions.
Get client sign-off on various experiential campaigns and initiative with a strong focus on strategy.
Manage delivery of these campaigns working with clients and Ops/Delivery teams of various SUs and partners and ensure objective deliveries

In Twelve months:

Get recognized as an experiential specialist on the clients being worked on and establish oneself as the first protocol for any experiential requirement.
Get nomination for recognition from Industry through 3 Nominations and one award during a calendar year
Deliver on investments Targets set for each clients/set of clients

What your day job looks like at Dialogue Factory:

Active engagement with Media Teams and clients and identify needs for Experiential
Conceptualizing and leveraging DF and various other SUs and Media Partners to create unique solution for Experiential
Pitching of these solutions to Media and Mktg teams of the client and fine tune / modify basis feedback and align project deliveries and commercials.
Lead commercial closure on these initiatives with vendors / partners as well as clients
Mount manage these initiatives in coordination and support from various SU s and partners.
Supervision of budgets contracts and other commercial terms between all parties involved
Will be working closely with the DF central team to create solutions and manage its execution

What you ll bring:

An entrepreneurial spirit and is self-motivated
A strategic bent of mind and approach
Great client servicing skills with clear articulation and presentation skills
Market media relationships
Keen understanding of audience behavior and can show an ability to draw actionable insights from it
Understanding of the evolving Digital behaviors in India and in touch with fast evolving TG
Experience of working with diverse teams excels in people interactions

Attributes:

Passionate - brings a genuine thrill and excitement to the role
Agile - is able to be nimble in thought and action and overcome obstacles to achieve great things
Collaborative - works well with others, and can align behind a shared purpose
Entrepreneurial - is open to new ideas and will challenge old ones.
Diverse - is proud of the difference they can bring