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Manager - Biddable
mPlatform
posted 2mon ago
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Job Description
We are currently looking for a Manager - Biddable to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
TheGroupM Nexus teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies and Agencies clients, including the activation and execution of dynamic media campaigns.
Reporting of the role:
Reporting to: This role reports to the Director GroupM Nexus India
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
TheGroupM Nexus teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies and Agencies clients, including the activation and execution of dynamic media campaigns.
Reporting of the role:
Reporting to: This role reports to the Director GroupM Nexus India
3 best things about the job:
- Get to work in a truly integrated team handling 360 aspects for a brand.
- Will work closely with the leading publishers such as Google & Facebook
- You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India
In this role, your goals will be:
In three months:
- Understand the complete biddable media scenario on client s business For Google ads (Search, you tube and Display) and Social
- Handled day to day tasks / requirement effectively.
- Data analysis, Media Planning and Strategy for Google ads and Social Campaigns
- Understand different 3 rd party Measurement platforms.
In six months:
- Client Servicing and Client communication on Search, Video (YouTube), Display and Social Campaigns
- Optimized implementation in all biddable media platforms
- Recommended and implemented best practice.
- Explored and executed an innovation in one of the biddable media platforms.
In 12 months:
- Exceed client expectations in terms of biddable media implementation.
- Create a roadmap for the next year.
What your day job looks like at GroupM:
- Analyze, track and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Also, you will work on YouTube video campaigns (Skippable and Non-skippable) optimizing them to get best effective CPM without compromising reach and frequency.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
- Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs.
- Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you ll bring:
- Through understanding of Google AdWords (Search Display and video)/Facebook Instagram
- Understanding of Bid Management Tools
- Number Crunching
- Data analytics
- Planning and Strategy
- Understanding of Programmatic
Minimum qualifications:
Relevant experience of 3-5years in search marketing roles
Employment Type: Full Time, Permanent
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