Wavemaker is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Executive . In this role, the candidate should be proficient to create integrated media solutions and responsible for handling day to day operations. Interact with all the Strategic Units ensure smooth functioning of the team processes.
3 best things about the job:
A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
Learn Grow is the mantra we believe will help the candidate prosper in their career path
Attain a strong understanding of cross channel media strategy
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers brand decisions and experiences through media, content, and technology.
We have one single attitude - Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it s not easy, but if it s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
The deep Knowledge we have of our clients business.
The confidence to Challenge what s gone before.
The Support to go further than we thought possible.
Core responsibilities:
Understand the category and brand objectives for the year
Understood Wavemaker way of working
Brand s media requirement and way of planning
Initiated delivered at least 2 strategic projects in Integrated planning
Successfully lead media discussion with the client
Worked on media briefs independently
Complete understanding of the portfolio
Worked and presented a 360 media approach
Additional responsibilities:
To build and foster client relationships by taking charge of the client s media requirements from formulating strategies and plans to final implementation.
Provide media plans across mediums post media brief mining and other data analysis.
Provide insights led solutions for brand problems through Provocative Planning and other media tools. Generate ideas for brands and lay down communication approach to achieve innovations across mediums.
Focus on the quality of output/consistent performance/professional code of conduct/sense of ownership/honesty and integrity.
The Candidate:
Understanding of integrated Online and Offline media planning, campaign management and data analysis.
Experience with Media Research Tools ( Comscore , GWI, BARC)
Experience of working on Google and Facebook platforms.
Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
Minimum 2-3 Years work, preferably within media planning and digital marketing
Strong business, marketing consumer understanding
Keeping abreast of current industry communication / media thinking
Analytical skills - both qualitative and quantitative
Strong knowledge and understanding of media tools and techniques / processes
Understanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matter
Team player and positive attitude
Excellent communication skill.
We are a part of GroupM, WPP s global media investment management company. Discover more on wavemakerglobal.com , Twitter and LinkedIn
We are an equal opportunities employer.
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
More about GroupM India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.