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12 Motadata Jobs

Senior Marketing Manager

12-14 years

Ahmedabad

1 vacancy

Senior Marketing Manager

Motadata

posted 3mon ago

Job Description


  • Marketing
  • Ahmedabad (WFO)
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Job Title:
Senior Marketing Manager
Experience:
8-10 years
Location:
Ahmedabad (WFO)
Position Overview:
The Senior Marketing Manager has a strategic role and is responsible for the product branding, crafting, and leading the product marketing strategies, and demand generation. This also involves researching competitors, creating the messaging, and working on the go-to-market plan. The Senior Marketing Managerwill be required to drive innovation and creativity, which will help in generating strong positioning, brand value and brand recall.
Roles & Responsibility:
  • Strategy: you ll build and execute, through your team, a product marketing strategy to improve the success of our solutions in the market.
  • Management: lead, develop and inspire a team of marketers.
  • Product Champion: help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders. Drive brand strategies to enhance the Brand Value, Product placement, and work towards being the brand of choice in the industry.
  • Customer Research: build detailed persona s and gain a deep understanding of the markets we serve to help inform sales and marketing activities.
  • Market Intelligence: build and keep up to date a competitor comparison matrix. Using this intelligence to inform new product development, pricing strategies and marketing tactics. Conduct strategic marketing analytics with respect to the competitors and create strategies with both short term and long-term focus.
  • Product Messaging: using customer research and competitor intelligence, develop product positioning and messaging, including differentiators and use cases
  • GTM: work closely with sales and marketing teams to create and support the go-to-market strategy.
  • Stakeholder Management: work collaboratively with a wide range of stakeholders and regularly present to the board.
  • Demand Generation: create a strong presence in the industry which will lead to inbound and outbound demand generation. Build, manage and optimize the pipeline and work towards Sales Funnel Creation.
  • Marketing Budget Management: Optimally manage and utilize the Marketing budgets to ensure the maximum Return on Investments.
  • Data Analytics: Have great analytical ability and be comfortable with data driven decision making consistently - should be able to put in frameworks & processes which generate measurable and accurate data.
Above is a summary of expected role and responsibility and must not be considered as an exhaustive list of duties.
Skills and Qualifications:
  • Minimum 12 years of proven marketing and branding experience in the IT/Software Industry. IT Product Marketing (SAAS) experience is highly preferred and valued.
  • Must have a minimum of 4 years of experience in Channel Marketing.
  • Experience with HubSpot and other outbound data tools.
  • Must have planned and successfully executed events/roadshows in existing and new territories.
  • A proven track record of successful marketing programs and strategies.
  • Excellent written and verbal communication skills. Must have represented the organization in domestic and international markets.
  • Must have led a team of marketers to success; leadership skills to encourage team members towards excellence are required.
  • Education Requirements: MBA in Marketing from a reputed business school.
  • This role is based in Ahmedabad (Work from Office).

Employment Type: Full Time, Permanent

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What people at Motadata are saying

Senior Marketing Manager salary at Motadata

reported by 1 employee with 12 years exp.
₹17.1 L/yr - ₹21.9 L/yr
11% less than the average Senior Marketing Manager Salary in India
View more details

What Motadata employees are saying about work life

based on 35 employees
80%
100%
45%
100%
Flexible timing
Monday to Friday
Within country
Day Shift
View more insights

Motadata Benefits

Health Insurance
Cafeteria
Work From Home
Free Food
Team Outings
Job Training +6 more
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