SEO Managers are responsible for planning, implementing and managing company s overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy.
Role and Responsibilities
Plan, develop and implement our SEO strategy.
Work towards organic search optimization and ROI maximization.
Regularly perform thorough keywords research.
Identify key SEO KPIs.
Monitor redirects, click rate, bounce rate, and other KPIs.
Prepare and present reports regularly.
Identify our buyer persona to better target identified audiences.
Suggest improvements in process and productivity optimization.
Collaborate with web developers and marketing team.
Stay up to date with the latest SEO and digital marketing latest trends and best practices.
Skills Required
X years of experience as SEO Manager or similar role.
X years of experience in planning and implementing a successful SEO strategy.
Proven success in SEO.
X years of experience web analytics, marketing, and business development.
Expertise in A/B and other testing methods.
Familiarity with HTML, CSS, JavaScript.
In-depth knowledge of research principles and methods and experience in analyzing data.