Lead Analyst

As part of the DnA team, this will be an individual contributor role where you will be responsible for leading various aspects of analytics execution and project ownership. You will lead custom initiatives around project development, client QBRs and strategy discussions, KPI improvement and new project ideation. As Lead Analyst, you will also be required ideate on initiatives for business development and propagate MiQ culture and values within the team.

Who are your stakeholders?

As a Lead Analyst you are required to work with different stakeholders across the MiQ ecosystem:

Programmatic Traders: As an analyst, you collaborate with traders to optimize campaigns. By leveraging your data analysis skills & understanding of the data landscape, you provide insights on audience targeting, ad performance, and bidding strategies. This helps traders make data-driven decisions, optimize their advertising campaigns, and improve overall campaign effectiveness and ROI.

Account Managers: You work closely with account managers to leverage the power of data partnerships. Through your analysis, you help uncover valuable insights about customer behavior, market trends, and campaign performance. This information allows account managers to create a compelling narrative, enhance engagement with advertisers, and showcase the effectiveness of MiQs advertising solutions.

Sales Representatives: You will also be helping the sales team by creating insights based on the key market trends and events. Your analysis helps identify potential opportunities and develop a gripping sales narrative. Additionally, you assist in responding to Request for Proposals (RFPs) by providing data-driven insights and recommendations that help us in increasing the revenue streams.

Agencies & Clients: Your expertise in data analytics and data sciences is invaluable for agency and advertiser clients. By providing detailed analysis reports & solutions, you empower them to make informed decisions regarding their marketing strategies. Your insights will help clients optimize their advertising budgets, target the right audience, and maximize the effectiveness of their campaigns. Additionally, you promote MiQs internal solutions and capabilities, showcasing MiQs unique value proposition in the programmatic landscape.

In summary, as a lead analyst, you add value by providing data-driven insights and recommendations to traders, account managers, sales teams, and agency/advertiser clients that empowers MiQ and its stakeholders reach the right audience with right content at the right time.

What you ll bring

What impact will you create?

As a Lead Analyst, your role will create value for MiQ in the following ways: