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Principal Partner - Programmatic
Mindshare Solutions
posted 1mon ago
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Key skills for the job
Job Description
Mindshare is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Principal Partner - Programmatic to join us. As part of the largest media agency in India, you ll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum. Our vision is that programmatic media will become fundamental to our offering, and you ll have a strong hand in translating that into reality.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Head - Digital
3 best things about the job:
- You will be the owner of transforming agency s digital media buying from manual insertion order to data- and technology driven buying, generating higher ROI for clients and higher revenue/margin.
- It s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to traditional way of doing business
- Working with cross-functional teams to drive efficiency and automation at scale.
In this role, your goals will be:
In 3 months:
In 3 months:
- Bed down and understand the programmatic setup across the business
- Build out a roadmap for what is required to grow the programmatic buying business moving forward
In 6 months:
- Participate in business proposals, leading the programmatic element and supporting in group pitches.
- Ensure that we offer a coordinated and integrated operation with the wider business
- Isolate new business prospects and help grow revenue for existing client
In 12 months:
- Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.
- Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients
What your day job looks like at Mindshare:
- Define and oversee our stakeholders, strategy and solution in the programmatic space in close collaboration with GroupM and mPlatform
- Review and benchmark of current services
- Phased development plan for growth / success
- Clear escalation process for best-in-class service
- Lead Programmatic discussions and align internal understanding of the benefits of the strategy solution
- Act as a key interface between teams and the GroupM mPlatform team with regards to Technology, Trading and Operations
- Oversee process to ensure that programmatic buying activation is aligned to the overall programmatic strategy across digital disciplines and review regularly against commercials
- Work closely with GroupM to enable integration of complex programmatic solutions including technology stack, media partnerships service models to deliver an end-to-end media opportunity through the company programmatic offering
What you ll bring:
- Working experience in Agency, Trading Desks or Programmatic Tech Partners
- Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
- Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
- Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
- Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies
- Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modelling and cookie mapping to the lay person
Minimum qualifications:
- 15+ years professional experience with digital media preferably within a media agency/trading desk
- Experience in Google Marketing Platform (DV360, CM, GA360).
- Experience in top AdTech MarTech platforms.
- Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
- Hands on experience and knowledge on programmatic platforms.
- Clear thought process strategy to build on existing businesses.
- Competent in all Microsoft office software
Employment Type: Full Time, Permanent
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