Vashi - Brand Relationship Manager (4-5 yrs)

- The Brand Development Manager will play a pivotal role in driving the growth and development of the POLYCAB/ABB brand.

- This position requires a deep understanding of the brand's identity, values, and market positioning.

- The ideal candidate will be a strategic thinker with a proven track record of developing and implementing successful brand strategies.

Key Responsibilities:

Brand Strategy:

- Develop and execute comprehensive brand strategies aligned with the overall business objectives.

- Conduct market research and competitor analysis to identify opportunities and threats.

- Develop brand guidelines, including brand positioning, messaging, and visual identity.

Brand Management:

- Collaborate with internal teams, including sales, marketing, and operations, to develop strategies for acquiring new clients and expanding business opportunities within existing accounts.

- Monitor market trends, industry developments, and competitor activities to identify opportunities for growth and stay ahead of the competition.

- Prepare and deliver presentations, proposals, and reports to clients and internal stakeholders, highlighting key insights, performance metrics, and recommendations.

- Negotiate contracts and pricing agreements with clients to ensure mutually beneficial outcomes.

- Track and analyse sales performance, client satisfaction, and other key metrics to measure progress towards goals and identify areas for improvement.

Team Leadership:

- Lead and mentor a team of brand executives and coordinators.

- Foster a collaborative and creative work environment.

- Develop and implement training programs to enhance team skills.

Required Qualifications:

- Bachelor's/PG degree in Marketing, Business Administration, or a related field.

- Minimum 4 years of experience in brand management, with a strong focus on the electrical and consumer durables industry.

- Deep understanding of the POLYCAB/ABB brand and its target audience.

- Proven track record of developing and executing successful brand strategies.

- Strong analytical and problem-solving skills.

- Excellent communication and interpersonal skills.

- Ability to work effectively in a fast-paced and dynamic environment