Metadrob - Influencer Marketing/Affiliate Marketing/Strategic Partnerships Expert (1-5 yrs)

Overview :

We are looking for an experienced and innovative Influencer, Affiliate Marketing, and Strategic Partnerships Expert to join our marketing team. The ideal candidate will have a strong background in developing and managing influencer partnerships, affiliate programs, and strategic business collaborations. This role requires a blend of creativity, analytical prowess, and exceptional relationship-building skills to drive brand growth and achieve marketing goals.

Key Responsibilities :

- Influencer Marketing : Develop and implement a comprehensive influencer marketing strategy to increase brand awareness, engagement, and loyalty.

- Identify, recruit, and build strong relationships with tech influencers who align with our brand values.

- Manage influencer campaigns from inception to execution, ensuring content quality and campaign effectiveness.

- Affiliate Marketing : Design, launch, and manage a high-performing affiliate marketing program to drive traffic, sales, and customer acquisition.

- Identify and recruit potential affiliate partners, providing them with the tools and resources needed to succeed.

- Monitor and analyze affiliate performance, optimizing strategies to maximize ROI.

- Strategic Partnerships : Identify, negotiate, and manage strategic business partnerships that can drive growth and provide mutual benefits.

- Develop joint marketing initiatives with partners to enhance brand visibility and reach.

- Collaborate with internal teams to integrate partnership activities with overall marketing efforts.

- Campaign Coordination : Oversee the coordination and execution of influencer, affiliate, and partnership campaigns, ensuring alignment with overall marketing strategies and brand guidelines.

- Performance Analysis : Track, analyze, and report on the performance of influencer, affiliate, and partnership campaigns, providing insights and actionable recommendations for improvement.

- Budget Management : Manage budgets for influencer, affiliate, and partnership campaigns, ensuring cost-effective strategies that maximize return on investment.

- Compliance and Contracts : Negotiate contracts and ensure all partnerships comply with legal guidelines and industry standards.

- Market Research : Stay updated on industry trends, competitive landscape, and emerging platforms to continually refine and improve strategies and tactics.

Qualifications :

- Education : Bachelor's degree in Marketing, Communications, Business, or a related field.

- Experience : 3+ years of experience in influencer marketing, affiliate marketing, and strategic partnerships with a proven track record of successful campaigns.

- Technical Skills : Proficiency with influencer marketing platforms (e.g., AspireIQ, Traackr), affiliate marketing networks (e.g., Commission Junction, ShareASale, CJ, Refersion), and CRM systems.

- Analytical Skills : Strong analytical skills with experience in tracking, interpreting, and reporting - campaign metrics and KPIs.

- Content Skills : Excellent content creation and storytelling abilities, with an eye for detail and quality.

- Communication : Exceptional verbal and written communication skills, with the ability to negotiate and build strong relationships.

Preferred Qualifications :

- Social Media Expertise : Deep understanding of various social media platforms and their specific influencer marketing dynamics.

- Digital Marketing Knowledge : Familiarity with other digital marketing channels and how they integrate with influencer, affiliate, and partnership marketing.

- Negotiation Skills : Strong negotiation skills to secure favorable terms with influencers, affiliates, and partners.