Mesky - Assistant Manager - Category Marketing (4-7 yrs)

About MESKY :

Mesky is a content-driven shopping app focused on "Good for you" products. We have launched with Healthy Food and Clean Beauty categories, and are eying several high-growth categories for future growth.

As consumers become conscious of the harm done by chemicals to their bodies and mind, there is a large movement towards clean alternatives. Not only does Mesky provide a focus on these products, but it also introduces several game-changing innovations to the shopping platform, to make it more social and community-driven. This leverages the similar mindset of its consumers, entwining them deeper into the community.

Discover the role :

Position title - Category Marketing - Asst. Manager

Location - Gurgaon

An ecommerce platform in the healthy food space is hiring for a revenue-facing Category Marketing role in Gurgaon. The startup is backed by a leading VC of India. Prior experience in a Category Marketing role in a Consumer Tech platform/D2C Brand is a must.

Job Description :

We are an early stage online marketplace for healthy food products in India getting quick growth. We are seeking a highly motivated and experienced Category Marketing Manager to join our team. This role will be responsible for managing the product categories, revenue growth and user experience for our platform, with a focus on creating an exceptional user experience that drives sales and customer engagement.

Key Responsibilities :

- Develop and execute a category strategy that aligns with the company's goals and objectives

- Collaborate with cross-functional teams, including product, marketing, and design, to ensure a cohesive and effective category strategy

- Optimize product listings, categories, and navigation to improve search rankings, user engagement, and sales within the categories

- Conduct market research and analysis to identify trends, opportunities, and areas for improvement within the healthy food categories

- Utilize data analysis and reporting tools to track and measure the success of category initiatives

- Design and implement user-centered product pages, category pages, and other key features of the platform to improve the user experience and drive sales within the categories

- Stay up-to-date with industry trends and best practices in e-commerce, category management, and UX design

Required Attributes, Academics and Experience :

- Bachelor's degree in marketing, Business, Design, or a related field

- 4+ years of experience in e-commerce or category management, with a focus on healthy food, D2C brands or CPG products

- Strong analytical and problem-solving skills, with the ability to use data to inform decisions and measure success

- Passion for healthy food and a commitment to promoting sustainable and ethical food practices

What You'll love about us :

- A world of opportunity

- As part of the team you will work with an elite set of high caliber individuals and your long-term rewards will be amongst the highest across industries.

- Great Company culture

- We also believe that a great place to work can contribute significantly to personal and professional fulfillment. We are energized by the prospect of going to work every day, and we leave each workday feeling similarly energized and it all begins with an open culture and a work environment that values transparency and freedom.