Looking For Marketing Manager (Out Door Branding)

Job Responsibilities:

• Tracking of budget to ensure optimal use.
• Manage and develop the agency relationships.
• Identifying and tying up with branding partners.
• Manage post sales communication for customers to help deliver on the brand promise.
• To be involved in developing the annual / project specific branding strategy based on product segment and companys requirement.
• To develop the Annual Brand Plan in conjunction with the Sales & Marketing Head, & Agency.
• To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.
• To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
• To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities.
• To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy.
• To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines.
• To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns.
• To work with the sales & marketing teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc.
• To track actual spends and ensure costs are within the overall budget allocated.
• To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets.
• To provide inputs to Vendors on the development of communication material.
• To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.
• To monitor competitor activities, and based on the same undertake timely market intervention.