Senior Analyst - TV Activation

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager on the TV activation process. General support with campaign set up and trading metrics with Addressable Trading Manager.

Job Description:

Key responsibilities:
Supports in the delivery of TV activations.
Applies daily campaign pacing adjustments to deliver campaign budgets and performance
Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. The trader can select the right KPIs and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness
Supports campaigns set up, tag management, brand safety set up, performance and pace fluctuations
Works closely with Account Managers to set up campaigns across various platforms
Manages the time management flow, from delivery of creative assets to setup the campaigns on time

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