Assistant Manager - Marketing

Role & responsibilities Job Title: Assistant Marketing Manager - New Store Launches

Job Summary:

We are seeking an experienced and skilled Assistant Marketing Manager to lead the branding and successful launch of new stores in the TN region. The ideal candidate will have hands-on experience in offline marketing campaigns, excellent project management skills, and the ability to manage multiple vendors and a team of executives. The Assistant Marketing Manager will be responsible for ensuring high-quality store branding, improving poor-performing stores, and executing marketing campaigns in a timely manner.

Key Responsibilities:

1. New Store Branding:

- Develop and execute branding strategies for new stores

- Ensure consistent brand image across all stores

2. Grand Successful Launch of New Stores:

- Plan and execute grand opening events

- Collaborate with cross-functional teams to ensure successful launches

3. Offline Marketing Campaigns:

- Conceptualize and execute offline marketing campaigns (flyers, banners, no-parking boards, health camps, etc.)

- Manage campaign budgets and timelines

4. Vendor Management:

- Manage multiple vendors in the TN region

- Ensure timely delivery of marketing materials

5. Quality Check of Store Branding:

- Conduct regular quality checks to ensure high-quality branding

- Provide feedback and recommendations for improvement

6. Team Management:

- Manage a team of 2-5 marketing executives

- Provide guidance and support to ensure successful campaign execution

7. Reporting:

- Prepare reports on marketing campaigns and store performance

- Analyze data to identify areas for improvement

8. Improving Poor Performing Stores:

- Develop and execute strategies to improve store performance

- Collaborate with store managers and other stakeholders

9. Timely Execution of Marketing Collaterals:

- Ensure timely delivery of marketing materials (flyers, banners, etc.)

10. High Visibility of VM (Visual Merchandising):

- Ensure high-quality visual merchandising across all stores

Requirements:

- 3-5 years of experience in marketing, preferably in retail

- Proven experience in offline marketing campaigns and vendor management

- Excellent project management and team leadership skills

- Strong analytical and problem-solving skills

- Ability to work in a fast-paced environment and meet deadlines

- Strong communication and interpersonal skills