Seeking a highly experienced and strategic Public Relations Manager to support our media relations and corporate brand building efforts. This role will be responsible for developing and executing a comprehensive media outreach plan to significantly increase brand awareness for DS Group and its various brands across different segments. The ideal candidate will have a proven track record of securing placements in top-tier media outlets and building strong relationships with journalists and influencers besides having a nose for news.
Key Responsibilities
- Develop and execute media outreach plans:
- Collaborate with leadership to identify key messages and target audiences.
- Research and identify relevant media outlets, journalists, and influencers.
- Develop and pitch compelling story ideas that align with DS Group's brand strategy and industry trends.
- Secure placements in print, online, and broadcast media.
- Track and measure media coverage and campaign performance.
- Build and maintain positive relationships with media contacts.
- Monitor industry trends and conversations:
- Proactively identify emerging trends and conversations relevant to DS Group and its brands.
- Develop media narratives that capitalize on these trends and conversations.
Manage operational aspects of PR:
- Develop and maintain media databases and contact lists.
- Draft press releases, media pitches, and other PR materials.
- Manage media inquiries and requests for information.
- Assist with the development and execution of press events and media briefings.
Key Performance Indicators (KPIs)
- Increase in brand awareness for DS Group and its brands as measured by media mentions
- Number of placements secured in top-tier media outlets.
- Positive sentiment analysis of media coverage.
- Increased media coverage of DS Group's thought leadership initiatives.
- Improved efficiency and effectiveness of PR operations.
Required Experience and Qualifications
- 12+ years of experience in public relations or a related field, with a strong focus on media relations.
- Proven track record of securing placements in top-tier media outlets.
- Excellent writing and communication skills
- Strong analytical and problem-solving skills.
- Ability to build and maintain positive relationships with media contacts.
- Experience with media monitoring and measurement tools.
- Knowledge of the consumer, FMCG, or related industries (a plus)
Bonus Points
- Experience managing social media and influencer relations.
- Strong understanding of SEO best practices.
- Experience working with a multi-brand portfolio.
Employment Type: Full Time, Permanent
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