Integrated Media Planner

Job Title: Integrated Media Planner
Location: Bangalore, Mumbai, Gurgaon

Position Overview:

Dentsu India is looking for an experienced Integrated Media Planner (3-10 years) to join our Bangalore team. This role involves crafting data-driven, cross-channel media strategies for our clients, leveraging both traditional and digital platforms to achieve business goals.

Key Responsibilities:

• Media Strategy Development:
  
• Create integrated media plans aligning with client objectives.
• Recommend and optimize traditional and digital media channels.
• Drive innovative, data-driven media strategies.
• Client Interaction:
  
• Collaborate with clients to understand their goals and marketing objectives.
• Present media strategies and recommendations.
• Provide ongoing strategic guidance for campaign optimization.
• Cross-Channel Planning:
  
• Integrate TV, Digital, Print, OOH, and other media for cohesive campaigns.
• Collaborate with creative, digital, and analytics teams for seamless execution.
• Media Buying & Negotiation:
  
• Work with media buying teams to secure competitive rates and maximize ROI.
• Negotiate media terms and added-value opportunities.
• Data Analysis & Reporting:
  
• Analyze media performance and adjust strategies for better results.
• Present performance reports and insights to clients.
• Market Trends & Innovation:
  
• Stay updated on industry trends and emerging technologies.
• Monitor competitive campaigns for innovative media solutions.
• Team Collaboration:
  
• Collaborate with internal teams (creative, strategy, digital, analytics).
• Mentor junior planners and support team growth.

Key Skills & Qualifications:

• Experience: 3-8 years in media planning, with expertise in both traditional and digital media.
• Media Expertise: Strong knowledge of TV, Digital, Print, OOH, and other media channels.
• Analytical Skills: Ability to analyze data, optimize media strategies, and report insights.
• Client-Facing: Excellent communication and presentation skills.
• Tools: Proficiency in media planning tools (Comscore, Mediaocean, etc.) and Excel.