CPS / CPL Delivery Manager

EXPERIENCE

Roles and responsibilities

• Develop and execute end-to-end campaigns, including planning, implementation,

optimization, and performance analysis.

• Collaborate with internal teams to understand objectives, target audience, and key

performance indicators (KPIs) to inform campaign strategy and handling Publisher Onboarding, Engagement and Retention.

• Utilize a mix of channels and tactics to drive leads, including affiliate channels,

Programmatic buying.

• Conduct in-depth audience segmentation and targeting to reach relevant users and

maximize campaign effectiveness.

• Monitor campaign performance in real-time, analyzing key metrics and identifying

opportunities for optimization and improvement.

• Acquiring potential partners and negotiating terms with all new and existing publishers

and forming/negotiating strategic alliances with new and existing online partners.

• Provide operational and monetization plans for campaigns and clients.
• Integrate and Implement the publishing tools and best practice system.
• Finding and strategizing new sources of inventory for performance campaigns.
• Provide regular performance reports and insights to clients, highlighting campaign

results, key learnings, and recommendations for future optimizations.

• Stay informed about industry trends, best practices, and emerging technologies in mobile

app marketing, incorporating innovative strategies into client campaigns.

Expectations from you:

Basic Requirements

Required Skills

• Bachelor's degree in marketing, advertising, business, or related field will be a plus

point.

• Proven experience in lead generation, user acquisition, and performance-based

advertising, preferably within a digital agency or direct clients.

• Must be in delivery department and from a performance marketing agency including lead

generation experience. Models worked on CPS and CPL

• Excellent analytical skills, with the ability to interpret data, identify trends, and optimize

campaigns to achieve client objectives.

• Strong project management skills, with the ability to manage multiple campaigns

simultaneously and meet deadlines in a fast-paced environment.

• Results-driven mindset, with a focus on delivering measurable outcomes and driving

continuous improvement in campaign performance.

• Passion for digital advertising technology, marketing, and innovation, with a proactive

approach to learning and staying updated on industry trends and best practices.