Area Manager - IMF & New Growth Initiatives

• Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of 10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.

Understand the IMF regulation, value proposition & registration process

Independently implement the IMF acquisition plan in the territory

• Identify potential leads and sources for prospective IMF s, coordinate with HO for referred leads
• Connect with prospects & organize seminars for IMF acquisition
• Ensure conversion of leads through effective pitch of IMF value proposition

Ensure quality of IMF s in sync with desired profile

Enable the setup of IMF of agreed prospects

• Understand all regulatory requirements and manage the IMF registration process with IRDA
• Oversee technology support to enrolled IMF s

Ensure seamless contracting of IMF s with Max Life

Manage performance of setup IMF s in steady state

• Develop understanding of products & coach IMF staff on product USP s
• Implement a performance management and rewards system
• Drive IMF profitability through improving productivity of IMF s sellers & controlling cost of sales
• Provide marketing, training and operational support to IMF s
• Manage attrition of IMF s through revival or replacement

Drive quality of business sourced from IMF s

• Ensure right product mix and control key quality measures such as leakage and persistency

• IMF Acquisition
• Revenue
• IMF Activity & Retention
• Quality of Business

• Educational Background Preferably a graduate
• Work Experience At least 5-6 years of experience in Sales & Distribution, Key Account Management

• Key Relationships
• Nature of the Role
• Presence
• Commercial Aspect
• Cross Functional Skills