Digital Marketing Executive

As a Digital Marketing Executive, you will be responsible for executing and managing online marketing campaigns across various channels, including social media, email, paid ads, SEO, and content marketing. Your primary goal will be to increase brand awareness, drive traffic to our website, and generate leads that contribute to the growth of our business.

Key Responsibilities:

• Digital Campaign Management: Plan, execute, and manage end-to-end digital marketing campaigns across multiple channels (social media, email, PPC, SEO, content).
• Content Creation: Develop engaging, high-quality content for various digital platforms, including social media posts, blog articles, newsletters, and landing pages.
• SEO & SEM: Optimize website content for search engines (SEO), and manage paid search campaigns (Google Ads, Bing Ads) to increase visibility and drive traffic.
• Social Media Management: Oversee and manage social media profiles (Facebook, Instagram, LinkedIn, Twitter, etc.), create engaging posts, and engage with followers.
• Analytics & Reporting: Monitor and report on the performance of digital campaigns using tools like Google Analytics, Facebook Insights, and other analytics platforms. Provide recommendations for optimization.
• Email Marketing: Manage and optimize email marketing campaigns, including newsletters, promotions, and customer engagement emails.
• Paid Advertising: Develop and manage paid advertising campaigns (Google Ads, Facebook Ads) to ensure maximum ROI.
• Collaboration: Work closely with the sales and content teams to align marketing efforts with business goals and customer needs.
• Market Research: Stay updated with the latest trends in digital marketing and incorporate new strategies into campaigns.