Marketing Manager

Company Description

Shri Venkateshwara University is a state private university in Amroha, established by the Govt. of Uttar Pradesh Act. The university offers a wide range of programs in Science, Engineering, Technology, Pharmacy, Management, Law, and more. Recognized by the UGC, the university aims to promote the study of various professional and traditional academic disciplines.

Role Description

This is a full-time on-site role for a Marketing Manager at Shri Venkateshwara University in Amroha. The Marketing Manager will be responsible for developing marketing strategies, managing campaigns, conducting market research, coordinating with internal teams, and analyzing marketing data to drive growth and student enrollment.

Position: Marketing Manager

Relevant Experience: 10+ years (Education Domain only)

Organization: Shri Venkateshwara University, Gajraula UP

Salary: Open

Candidate must relocate to Gajraula or nearby area.

Job Responsibilities:

• Develop and implement comprehensive marketing strategies aimed at promoting our courses to the target audience, enhancing brand visibility, and increasing course enrollments.
• Conduct market research to identify opportunities, competitor offerings, and target audience preferences and behaviors.
• Collaborate with cross-functional teams, including sales, product development, and content creation, to optimize marketing outcomes.
• Measure and report on the performance of all marketing campaigns and assess ROI and KPIs.
• Manage the marketing budget efficiently.
• Lead SEO/SEM, email marketing, social media, and display advertising campaigns.
• Develop and maintain partnerships with schools, universities, and professional organizations to extend outreach.
• Organize and attend events, webinars, and workshops to promote our course offerings.

Qualifications:

• Masters degree in marketing, Business, or related field.
• Minimum 10 years of experience in marketing, preferably in the EdTech sector.
• Proficient in digital marketing, including SEO, SEM, SMM, and email marketing.
• Strong analytical and project management skills.
• Exceptional verbal and written communication skills.
• Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate, and motivate.
• Knowledge of the Education sector and the challenges faced by learners is a plus.

Interested candidate may share the cv at svuhr@svu.edu.in