Menmoms - Marketing Manager - Retail Segment (4-8 yrs)

- Handling marketing operations to achieve growth & profitability of the business.

- Implementing the SOP (Standard operating procedure) and developing the control systems for maintaining high standards of retail environment for developing a profitable business house.

- Work on brand visibility, brand awareness, brand loyalty.

- Work on the customer journey, Loyalty program, Hospital tie-ups, corporate tie-ups, society tieups, etc.

- Maintain and monitor growth/fall of various parameters such as sales, footfall, average bill value, etc. for retail stores.

- Campaign drive, cross brand promotion, and other promotional activities.

- New store opening, Visibility drive, communication, and other marketing activities.

- Develop negotiating strategies and positions by studying the integration of new ventures with company strategies and operations, examining risks and potentials.

- Plan, present & execute budgets for advertising, events & promotions (BTL).

- Coordinate with advertising agency for creative development and idea implementation.

- Coordination with the vendors and suppliers for print, photo shoots, branding, exhibitions, events, press releases, media buying, and outdoors.

- Planning and executing campaigns (BTL Activities) for retail outlets, online portals, and websites to enhance footfall and site visits