iSchoolConnect - Manager - Marketing - B2B Segment (2-6 yrs)

About Us:

iSchoolConnect is an online platform that makes the University Admissions process hassle-free, fun, and accessible to students around the globe. Using our unique AI technology, we allow students to apply to multiple universities with a single application. iSchoolConnect also connects with institutions worldwide and aids them in the transformation of their end-to-end admission processes using our various cutting-edge use cases. Our technologies include the Conversational AI chatbot, Document Grader, Video Interview Analyzer, and a Single application use case that aids institutions with International Enrollment Management.

iSchoolConnect's Mission:

To make International Education, University Recruitment, and Admissions process hassle-free, fun, and accessible to students around the globe.

Role: B2B - Marketing Manager

Experience: 2+ Years

Work Location: Noida (Work From Office)

Roles & Responsibilities:

- Develop appropriate communication to reach the B2B target audience.

- Drive B2B marketing activities, in collaboration with the business development team.

- Organize events and exhibitions at industry events (both US and international).

- Regularly review collateral so that it is kept up-to-date and relevant for the audience.

- Work with the development team and paid marketing team to develop engaging content and marketing campaigns.

- Collaborate with professional bodies and partner organizations to create a database of new potential clients.

- Work with corp comm. and social media management team to develop social media content for B2B audiences.

- Work with clients, BD team, and content team to develop case studies (written and video).

- Create and put into practice a plan for measuring B2B marketing activities through the CRM system.

Requirements & Qualifications:

- Bachelor's or MBA degree in Marketing or a relevant field.

- 3+ years of hands-on marketing experience in a B2B role.

- Excellent understanding of B2B marketing.

- Demonstrated ability to manage the budgeting process and use of analytical skills.

- Proven track record in delivering marketing campaigns that drive sales growth.

- Ability to remotely create and manage marketing strategies.

- An understanding of agile marketing to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

- Excellent communication skills.