Marketing Manager - Media (1-8 yrs)

Job description

- Create and implement comprehensive marketing strategies to promote the OTT platform, increase brand awareness, and drive user acquisition

- Identify target audiences, set marketing objectives, and develop tactics and initiatives to achieve them

- Monitor and analyze market trends, competitive landscape, and consumer insights to refine marketing strategies

- Manage all aspects of ATL and BTL marketing activities, including media planning, creative development, and execution

- Collaborate with creative agencies to develop compelling advertisements for television, radio, print, and digital platforms

- Plan and execute BTL activities such as events, sponsorships, partnerships, and promotional campaigns to engage the target audience.

- Develop and implement campaigns to increase brand awareness and consideration for the OTT platform.

- Monitor campaign performance and make data-driven optimizations to maximize brand visibility and impact.

- Coordinate closely with content creators, product managers, and sales teams to align marketing strategies with overall business goals.

- Ensure a consistent brand message and seamless user experience across all touchpoints.

- Collaborate on product launches, new content releases, and platform updates to create impactful marketing campaigns.

- Develop and execute media plans across various channels, including television, radio, print, digital, and social media.

- Optimize media buying strategies to maximize reach, target specific audience segments, and ensure costeffectiveness.

- Evaluate and negotiate contracts with media agencies, publishers, and advertising platforms to optimize budget utilization.

- Track and analyze the performance of marketing campaigns using key performance indicators (KPIs) and analytics tools

- Utilize insights to optimize future campaigns, identify areas for improvement, and drive continuous improvement in marketing efforts

- Conduct regular market research and competitor analysis to identify new opportunities and innovative marketing strategies

- Develop and manage marketing budgets, ensuring optimal allocation of resources across different marketing channels and campaigns.

- Monitor expenses, track campaign costs, and provide regular budget reports.

- Build and maintain relationships with external stakeholders, including media agencies, creative partners, influencers, and industry organizations.

- Explore collaboration opportunities, negotiate partnerships, and leverage industry connections to amplify marketing efforts.

- Excellent verbal and written skills (Proficiency in local language is a must)