Ecommerce- Marketing

Job highlights

• Handled Ecom/quick com. Platform - Swiggy, Zepto, Zomato, Blinkit ,
• Ideal profile: 2-4 years of hands-on experience for a Process Food or FMCG Division brand in the quick-commerce / hyperlocal/ cloud-kitchen channel formats

Detailed Job Description

• Understand the Business Planning process for Quick-Commerce/Hyper-local Food delivery platforms
• Execution focus on: Account wise city wise business prospecting, planning, right assortment mix, deals & offers- for end-consumer pricing
• Advertisement Management
• Investment Planning/management to optimize the given investment- Considering timing, Assets/elements, Cross Promotion.
• Category Coordination to enhance availability visibility
• Data Crunching by using Zepto, Blinkit, Bigbasket and other ecom/quick com platform
• Sharing Sales, ad expense & ROI report.
• Achieved a 4X increase in overall online revenue, driving substantial business growth and market presence.
• Oversaw D2C channels and quick commerce platforms such as Zepto, Blinkit, Instamart, Amazon, and Flipkart.
• Planned and executed paid social media campaigns, optimizing ad spend to maximize reach, engagement, and conversion rates.
• Sharing Availability report
• Good at Analysing Sales & Number projection.
• Regular and pro-active initiatives for in-stock availability, visibility of merchandize on the apps/websites of these platforms, cross-promotions and combi-bundling offer planning
• Be agile and follow trends on other Food & Beverages brands offers and deals on the platforms such as Swiggy, Zomato, Dunzo, Zepto, Amazon , Flipkart Grocery
• Relationship building with the merchandizing and buying team organizations of the leading food delivery apps- ensure KPIs on availability and customer ratings are as per best-in-class brands