Role Summary: To manage SEM accounts of CarWale / BikeWale for generating lead traffic for different business types.
Roles Responsibilities:
Should be good at understanding business requirements and deliver basis commitment, creating campaigns on SEM platforms (majorly Google Ads)
Analyzing with the team on how to further optimize campaigns
Competition Analysis Various A/B testing
Coordinate with product team for improvement in conversion rate design team to get creatives in place for campaigns
Skills Required:
Manage the day-to-day campaign activities across search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid campaigns.
Analysis of the Analytics accounts on campaign performance and recommend and implement changes to the campaigns
Identify and execute optimization recommendations to increase campaign ROI
Assist with campaign technical implementation and support trouble-shooting
Create campaign reports for analysis
Desired Skills and Experience in managing large budget PPC campaigns (avoid SEO/Organic experience Media Buying)
Ability to understand the target audience and plan campaigns accordingly
Team player
PPC Analyst with relevant experience of at least 2 years
Job Title:
Marketing Executive - Search Engine Marketing
Job Location:
Navi Mumbai, Vashi
Role Summary:
To manage SEM accounts of CarWale / BikeWale for generating lead traffic for different business types.