Google Ads Manager

Job Overview:

We are seeking a highly skilled and results-driven Google Marketing Manager to lead our online advertising strategy through Google Ads, Google Search, Display, YouTube, and other Google Platforms. The ideal candidate will have a strong background in performance marketing, lead generation, brand awareness, and revenue growth through Google platforms. This role demands a deep understanding of Google Ads strategies, SEO, PPC, and data-driven campaign optimizations to maximize ROI and achieve business goals.

Key Responsibilities:

1. Google Ads Campaign Management:
   
• Plan, create, and optimize high-performing Google Ads (Search, Display, Video, Discovery, Performance Max) campaigns to drive maximum ROI.
• Continuously monitor, analyze, and optimize campaign performance through Google Ads Manager.
• Conduct A/B testing, optimize ad copies, and improve conversion rates.
2. Search Engine Marketing (SEM):
   
• Execute and optimize Search Engine Marketing (SEM) campaigns to ensure maximum reach, traffic, and lead generation.
• Leverage Google Keyword Planner, SEMrush, and other SEO tools to identify profitable keywords and minimize CPA.
3. YouTube & Video Marketing:
   
• Develop and execute effective YouTube ad campaigns for brand awareness, lead generation, and customer acquisition.
• Strategize YouTube SEO for better visibility and engagement.
4. Google Analytics & Data Insights:
   
• Utilize Google Analytics, Google Tag Manager, and Google Data Studio to track and measure campaign performance.
• Provide actionable insights based on data analysis to optimize campaigns and improve ROI.
5. Landing Page & Conversion Rate Optimization (CRO):
   
• Collaborate with the web development team to create high-converting landing pages.
• Continuously test and optimize landing pages to increase conversion rates.
6. Budget Management:
   
• Strategically allocate and manage Google Ads budgets to maximize ROI and minimize cost per acquisition (CPA).
• Provide weekly and monthly reports showcasing ad performance, ROI, and business impact.
7. Competitor Analysis:
   
• Perform regular competitor analysis to identify market trends, benchmark ad performance, and stay ahead in the digital space.
• Implement new strategies and innovations in Google marketing to outperform competitors.
8. Cross-Functional Collaboration:
   
• Work closely with the content, design, SEO, and product teams to align marketing strategies with business goals.
• Plan and execute integrated marketing campaigns across multiple platforms.

Key Skills Required:

• Expertise in Google Ads (Search, Display, Video, Discovery, Performance Max).
• Strong understanding of Google Analytics, Google Tag Manager, and Google Data Studio.
• Proficient in Search Engine Marketing (SEM), PPC Campaigns, and Google Search Console.
• Ability to execute high-converting campaigns that drive leads, sales, and ROI.
• Excellent understanding of YouTube Ads, YouTube SEO, and Video Marketing.
• Experience with landing page optimization and conversion rate optimization (CRO).
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication and project management skills.

Preferred Qualifications:

• Bachelors/Master’s degree in Marketing, Business, Digital Marketing, or related fields.
• Google Ads Certifications (Search, Display, Video, Measurement, etc.) preferred.
• Proven experience in managing large-scale Google Ads budgets and driving exceptional ROI.
• Hands-on experience with tools like Google Tag Manager, Google Data Studio, SEMrush, Ahrefs, and Hotjar.

Why Join Us?

• Opportunity to lead and scale high-impact digital marketing campaigns.
• Work with a team of highly driven and creative marketers.
• Attractive compensation and performance-based bonuses.
• A culture of continuous learning, growth, and innovation.

💡 If you're a Google Ads expert who thrives on performance, analytics, and scaling businesses through Google platforms — we want you on our team! 🚀