Gleecus - Market Research Analyst (3-4 yrs)

About the job

Skills: CRM, SWOT Analysis, Market Research, IT Sales, US sale, ZoomInfo SalesOS, LinkedIn Sales Navigator,

Company Overview:

- Gleecus TechLabs Inc. is a forward-thinking digital innovation partner that focuses on creating impactful business outcomes through engineering and experience.

- We are a leading Digital Transformation Services Company based out of the US and India.

- Our services include cloud consulting and adoption, custom application development, mobile application development, AI and machine learning development, and more.

- With partnerships with AWS and Microsoft, we provide our customers with cutting-edge technology and everlasting user experiences.

- We are looking for young and dynamic Market Research Analyst to perform internet-based primary and secondary research to identify key prospective customer accounts, their companies, their challenges, solutions that can be offered, competitor analysis, and digital initiatives in their roadmap.

Responsibilities:

- Prepare consolidated Customer Databases using tools like Inside View, Zoom Info, D&B, Linkedin, and other forms of internet-based research, categorized under industry segments and the size of the company in terms of revenue.

- Collect data on consumers, competitors, and the marketplace and consolidate information into actionable items, reports, and presentations

- Understand business objectives and design surveys to discover prospective customers interests in areas of Digital Transformation.

- Perform valid and reliable market research SWOT analysis on identified key accounts using primary and secondary research.

- Interpret data, formulate reports and make recommendations

- Use online market research and catalog findings to databases

- Work with the Sales team and the Management to identify key opportunities for a prospective account and create the right messaging research to generate interest

- Remain fully informed on technology market trends, and other parties' research, and implement best practices

Requirements:

- Should be willing to come to the office

- Strong communication and presentation skills

- Excellent knowledge of MS Office tools

- Search engines, web analytics, and business research tools acumen

- Familiarity with CRM programs

- Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)

- Strong analytical and critical thinking

- Should have a working laptop with an internet connection and a mobile device