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4 Marathe Infotech Jobs

PPC Expert

3-4 years

Thane

1 vacancy

PPC Expert

Marathe Infotech

posted 4mon ago

Job Role Insights

Fixed timing

Job Description

  • Marathe InfoTech PvtLtd is looking for PPC Expert to join our dynamic team and embark on a rewarding career journey
  • Campaign Strategy: Develop PPC advertising strategies to meet specific marketing goals, such as lead generation, sales, or brand awareness
  • Keyword Research: Conduct extensive keyword research to identify relevant and high-performing keywords for PPC campaigns
  • Ad Copywriting: Create compelling ad copy and design ad creatives to maximize click-through rates and conversions
  • Campaign Setup: Set up and configure PPC campaigns, including selecting targeting options, budget allocation, and bid strategies
  • Ad Group Structuring: Organize ads into ad groups with relevant keywords to improve ad relevance and quality scores
  • Ad Extensions: Utilize ad extensions to enhance ad visibility and provide additional information to users
  • Bid Management: Monitor and adjust bids to optimize campaign performance and achieve the best return on investment (ROI)
  • A/B Testing: Conduct A/B and multivariate tests to evaluate the effectiveness of ad creatives, landing pages, and various campaign elements
  • Quality Score Improvement: Work on improving the quality scores of keywords and ads to reduce costs and improve ad rankings
  • Tracking and Analytics: Set up tracking mechanisms and use web analytics tools to measure and report on campaign performance
  • Conversion Tracking: Implement conversion tracking to measure and analyze the effectiveness of PPC campaigns in achieving desired actions (eg, form submissions, purchases)
  • Negative Keyword Management: Identify and manage negative keywords to prevent ads from displaying for irrelevant search queries
  • Budget Management: Manage daily and monthly budgets, making adjustments as needed to ensure cost-effectiveness
  • Competitor Analysis: Analyze competitors' PPC strategies and identify opportunities for improvement
  • Geo-Targeting: Implement geo-targeting to display ads to specific geographic locations, tailoring campaigns to local or global audiences
  • Ad Network Selection: Choose the most suitable ad networks and platforms for each campaign

Employment Type: Full Time, Permanent

Functional Areas: Marketing

Read full job description

What people at Marathe Infotech are saying

PPC Expert salary at Marathe Infotech

reported by 1 employee with 3 years exp.
₹3.6 L/yr - ₹4.6 L/yr
At par with the average PPC Expert Salary in India
View more details

What Marathe Infotech employees are saying about work life

based on 7 employees
75%
75%
67%
100%
Strict timing
Monday to Saturday
Within city
Day Shift
View more insights

Marathe Infotech Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

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